Thursday 6 March 2014

aims and objectives
  • To introduce the learner to the assessment process for part three.

  • To empower the learner by allowing them to take responsibility for their own learning by proposing and realising a project which integrates planning, research, ideas, methods, evaluation, reflection, and future progression/professional opportunities.

  • To discuss and develop a strategy that allows learners to maximise their assessment potential



UAL Project Proposal
This unit requires you to produce a written project
proposal of about 500 words which should address the
following:
• A review of progress and achievement through parts 1
and 2 of the course
• Project concept
• Evaluation
Problems you may have…..
  • Expressing ideas in written form
  • Playing safe – not experimental in nature
  • Lacking ambition or too ambitious
  • Not building on previous units or projects
  • Lacking critical thinking context
  • Lacking a concept


Guidance
Your Final project proposal FPP should be 450 words (+or -. 10%). This will be your first contact with the
UAL external examiner so it must be word processed (11pt Arial) and be clearly structured using the following guidance.

Reflection and Evaluation
In the weeks leading up to your stage 2 assessment (Easter) you should evaluate your overall progress and identify your main strengths and weakness. After your assessment you should add to this reflection based on comments from your tutor. You should use this refection and evaluation to help formulate possible themes and working practices for your Final Project.

Developing the ThemeChoose either a theme or a technique/medium/process/concept that you are passionate about and will sustain you for the whole of the project. In order to do this and before writing your proposal you should undertake extensive research into these possible subject areas and connect contextual research, including investigation into relevant practitioners.
This work should include visual research and will form part of the process work for your final project. You will present (Pitch) this idea to an exam board of staff. After the pitch you will develop a formal proposal for moderation. Proposals will then be checked by the Pathway team and your Final Proposal will be approved by your Pathway Leader.

Developing Proposals
  • Stage 1 Pre Project Proposal
  • Stage 2 Developing Ideas
  • Stage 3 The Pitch
  • Stage 4 Writing the Proposal


STEP 1: PRE-PROJECT PROPOSAL 
Final Project Launch Activity
what makes a good project?

STEP 2: GATHERING INITIAL RESEARCH
Your sketchbooks and blogs are the best place to record your initial thoughts and ideas.

  • Be imaginative and think laterally – draw, visualise and jot down any associations, links or ideas that spring to mind. 

  • Do not narrow your project ideas down before you have even started.

  • Where or what could you visit for inspiration?

STAGE 3:THE PITCH
The key to a strong project is a strong idea. If we feel that the idea has limited potential for assessment you will have to work on a completely new starting point. Therefore the pitch is a vital stage in your project development and should be approached with a professional mindset.
 
Your Presentation 
  • You will each make a 5 minute presentation to tutors.
  • The presentation should be clear, concise and VISUAL and inform the audience of your: 
  • Concept/Synopsis/starting point
  • Research
  • Anticipated outcomes


CritiqueYou may request peer critiques in order to practice pitching and receive feedback as soon as possible.
You can ask questions to clarify your understanding and you need to refer to the unit 7 aims as a guideline

Writing the ProposalProject Proposal: Guidance for Candidates
In producing the Project Proposal, and in preparing for the Project Realisation, you should familiarise yourself with Unit 7 of the qualification. In particular you should understand the Assessment and Grading Criteria which will be used to determine standards of achievement. 

Unit 7 requires that you produce a project proposal
of about 500 words, excluding the project plan and bibliography. Project Proposals should not be so succinct that they do not address the requirements listed below nor should they be excessively long and unfocussed. 

The Project Proposal must be word processed and presented under the headings listed below. 

Review (100 words)
  • What skills, knowledge and experience have you acquired on the course thus far (stages 1 and 2)?
  • How will your project build upon your experience so far on the course?
  • How will you address issues that have been identified through your own evaluation and assessment to date?
  • Ideas and Concept (100 words)
  • What is your idea and what do you aim to produce?
  • Justify how your  ideas and concept will sustain you throughout the project?
  • Contextual Research (100 words)
  • Who / what will you draw upon for influence?
  • What would you define as your contextual research at this stage? 
  • What primary research might you need to undertake?  (this will inform your bibliography) 
  • Techniques and Presentation (100 words)
  • What methods, techniques, materials, technology and processes will you explore and use?
  • How do you propose to present your final idea/s within the limitations of an exhibition space / context?
  • Are the materials and resources you have identified available and if not how do you propose to access them?
  •  Evaluation and Progression (50 words)
  • How will you evaluate your ideas, research and processes throughout the project?
  • How will this process progress your work?


Project Proposal: Template 
Centre name and number Candidate name and number Project proposal title and date Main area of activity / pathway, e.g. art, fashion, illustration etc. 

Additional Requirements, not included in the 500 word proposal. 

Project action plan and timetable: provides an opportunity to outline the sequence of actions necessary to progress the project over a period of weeks so that it may
be brought to a successful conclusion within the agreed timeframe. It is important that you consider how you will balance ambition, time and realism in the 
organisation and realisation of the project. 

Bibliography (Harvard Format): provides an opportunity to formally record the research sources that you have used. You should record your initial research 
sources for the project proposal and then continuously update the bibliography as the project progresses. 


STAGE 4: FINAL PROJECT PROPOSAL
Assessment
Unit 7
Project Proposal and Realisation in Art & Design
Level: 4
Credit value: 40 
Unit Aim: To enable the candidate to take responsibility for their own learning by demonstrating their achievement in proposing and realising a project which integrates contextual perspective, research, problem solving, planning and organization, evaluation and reflection, and practical, technical and presentational skills 

Learning Outcomes 
The candidate will: 
  • Be able to initiate and develop an art and design project proposal 
  • Be able to use research, analysis and evaluation to develop solutions for an art and design project 
  • Be able to solve practical, theoretical and technical problems in art and design project 
  • Be able to plan, organise and produce an art and design project 
  • Be able to use practical methods and skills in an art and design project 
  • Be able to use evaluative and reflective skills in an art and design project 
  • Be able to present an art and design project 

Assessment Criteria step by step.

1.1 Use a range of critical and contextual perspectives to initiate a personal self directed art and design project proposal 

1.2 Use detailed analysis and evaluation to clarify and develop a personal self directed art and design project proposal 

2.1 Use wide ranging and in-depth research to support the development of a personal self directed art and design project 

2.2 Use analytical and evaluative skills to develop a range of creative solutions to realise a personal self directed art and design project 

3.1 Solve complex practical and technical problems within a personal self directed art and design project 

3.2 Solve complex theoretical problems within a personal self directed art and design project 

4.1 Demonstrate the ability to efficiently plan, organise and produce a personal self directed art and design project within an agreed time frame 

5.1 Demonstrate the exploration, adaptation and application of a range of practical methods and skills in the realisation of a personal self directed art and design project

6.1 Maintain detailed critically evaluative and reflective records of the development of a personal self directed art and design project 

6.2 Use evaluative and reflective skills to make perceptive decisions in support of a personal self directed art and design project 

7.1 Explore a range of considered strategies to present a personal self directed art and design project 

7.2 Present a personal self directed art and design project skillfully and proficiently to a specified audience

1. Context 
Critical and contextual perspective: In this context relates to the level of intellectual analysis, evaluation and understanding of the broader context within which the project proposal may be situated, likely to be evidenced in project proposals, personal statements, personal reflective journals, notebooks, exploratory drawings, images, constructions and artefacts. 

Pass
Use a range of critical and contextual perspectives to initiate a personal self-directed art and design project proposal. Use detailed analysis and evaluation to clarify and develop a personal self-directed art and design project proposal. 

Merit 
Use a range of critical and contextual perspectives to initiate a personal self-directed art and design project proposal to a high standard. Use detailed analysis and evaluation to clarify and develop a personal self-directed art and design project proposal to a high standard. 

Distinction 
Use a range of critical and contextual perspectives to initiate a personal self-directed art and design project proposal to a very high standard. Use detailed analysis and evaluation to clarify and develop a personal self- directed art and design project proposal to a very high standard. 


2. Research: 
interpretation: In this context relates to an elucidation
of meaning in relevant material necessary to support
and progress identified goals, likely to be evidenced
in research journals, notebooks, drawing books and personalised collections of edited research material. Initiative: In this context relates to a willingness and resourcefulness in developing lines of enquiry, likely to be evidenced in research journals, notebooks, drawing books and personalised collections of edited research material. 
Commitment: In this context relates to the level of endeavour and personal responsibility in pursuit of identified goals, likely to be evidenced in research journals, notebooks, drawing books and personalised collections of edited research material. 

Pass
Use wide-ranging and in-depth research to support the development of a personal self-directed art and design project. Use analytical and evaluative skills to develop a range of creative solutions to realise a personal self- directed art and design project. 

Merit 
Use wide-ranging and in-depth research to support the development of a personal self-directed art and design project to a high standard. Use analytical and evaluative skills to develop a range of creative solutions to realise a personal self-directed art and design project to a high standard.
 
Distinction 
Use wide-ranging and in-depth research to support the development of a personal self-directed art and design project to a very high standard. Use analytical and evaluative skills to develop a range of creative solutions to realise a personal self-directed art and design project to a very high standard


3. Problem Solving: 
Self direction: In this context relates to the level of personal initiative and commitment necessary to achieve identified goals, likely to be evidenced in personal reflective journals, notebooks, drawing books and in exploratory and summative drawings, images, constructions and artefacts. 
Practical, theoretical and technical understanding: In this context relates to the level of comprehension, appreciation, knowledge and proficiency necessary
to achieve identified goals, likely to be evidenced in personal reflective journals, notebooks, drawing books and in exploratory and summative drawings, images, constructions and artefacts. 

Pass
Solve complex practical and technical problems within a personal self-directed art and design project. Solve complex theoretical problems within a personal self- directed art and design project. 

Merit 
Solve complex practical, technical and theoretical problems within a personal self-directed art and design project to a high standard. Solve complex theoretical problems within a personal self-directed art and design project to a high standard. 

Distinction 
Solve complex practical, technical and theoretical problems within a personal self-directed art and design project to a very high standard. Solve complex theoretical problems within a personal self-directed art and design project to a very high standard


4. Planning and production 
Planning: In this context relates to the ability to plan and organise work within a given timeframe, likely to be evidenced in project proposals, personal reflective journals, notebooks, personal timetables and diagrams. 
Production: In this context relates to the efficient production of work within a given timeframe, likely to be evidenced in personal reflective journals, notebooks, exploratory drawings, images, constructions, artefacts and exhibitions. 

Pass
Demonstrate the ability to efficiently plan, organise and produce a personal self-directed art and design project within an agreed time frame. 

Merit 
Demonstrate the ability to efficiently plan, organise and produce a personal self-directed art and design project within an agreed time frame to a high standard. 

Distinction 
Demonstrate the ability to efficiently plan, organise and produce a personal self-directed art and design project within an agreed time frame to a very high standard

5. Practical skills: 
Skills: In this context relates to the ability to control materials and processes effectively to communicate ideas and sensations in pursuit of identified goals, likely to be evidenced in exploratory and summative drawings, images, constructions and artefacts. 

Pass
Demonstrate the exploration, adaptation and application of a range of practical methods and skills in the realisation of a personal self-directed art and design project. 

Merit 
Demonstrate the exploration, adaptation and application of a range of practical methods and skills in the realisation of a personal self-directed art and design project to a high standard. 

Distinction 
Demonstrate the exploration, adaptation and application of a range of practical methods and skills in the realisation of a personal self-directed art and design project to a very high standard.


7. Presentation: 
Capability: In this context relates to the degree of competence or proficiency shown in the organisation and presentation of themselves and the evidence generated by the project proposal and realisation. 

Pass
Explore a range of considered strategies to present a personal self-directed art and design project. Present a personal self-directed art and design project skillfully and proficiently to a specified audience. 

Merit 
Explore a range of considered strategies to present a personal self-directed art and design project to a high standard. Present a personal self-directed art and design project skillfully and proficiently to a specified audience to a high standard. 

Distinction 
Explore a range of considered strategies to present a personal self-directed art and design project to a very high standard. Present a personal self-directed art and design project skillfully and proficiently to a specified audience to a very high standard

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